Improve your online visibility with video on social media
Video helps you rank higher on the most widely used search engines, Google & YouTube. We explain how it all works in this vlog about social media videos.
Improve your online visibility with video on social media
Video helps you rank higher on the most widely used search engines, Google & YouTube. We explain how it all works in this vlog about social media videos.
Why video is so important for SEO
Search engines are placing ever greater value on video content. Google frequently awards higher rankings in search results to websites that feature video. This is because:
- Longer time on page: Visitors spend more time on your page when video content is present
- Higher engagement: Videos are shared far more often than text or images
- Better click-through rates: Search results featuring video thumbnails receive more clicks
Tips for video SEO
- Optimise your video title: Use relevant keywords
- Write a detailed description: Help search engines understand your content
- Add subtitles: This makes your video more accessible and easier to find
- Create an eye-catching thumbnail: This boosts your click-through rate
- Embed videos on your website: This increases the amount of time visitors spend on your site
YouTube as a search engine
Don't forget that YouTube is the second largest search engine in the world. By optimising your videos for YouTube, you reach a vast audience that is actively searching for information.
Want to find out more about how video can improve your online visibility? Get in touch with us for a no-obligation consultation.