Tips for Social Media Videos

On social media, you literally only have a few seconds to grab attention. Never start your video with a slowly fading logo or a slow introduction. **Start with the "Hook"** Start immediately with the most interesting statement, a provocative question, or a visually striking image. Give the viewer an immediate reason to keep watching. **Subtitles are mandatory** Did you know that over 80% of videos on social media are watched without sound? If you don't add subtitles, you immediately lose the vast majority of your audience. Ensure large, easily readable, and dynamic subtitles. **Choose the right format** A horizontal (16:9) video does not work well on Instagram Reels or TikTok. Make sure your video utilizes the entire screen space. Use 9:16 (vertical) for Reels/TikTok, and 4:5 or 1:1 (square) for the LinkedIn feed.